**Cold outreach email sequence — 4 emails spaced over 7 days, stops on reply.** 1. **Receive webhook** with the prospect's `email` and `first_name`. 2. **Send Email 1 immediately** using to the prospect's email from dhruv@getdecisional.ai: - Subject: "saw you checking us out" - Plain-text style HTML body (use `

` for paragraph breaks, no `

` tags): Hey {{first_name}}, Noticed you stopped by our site. Figured I'd reach out directly. I'm Dhruv, one of the co-founders. Decisional builds AI automation agents for non-engineering teams. You describe a workflow in plain English, we build and run it for you. No nodes, no code, no new software to learn. Worth 15 minutes to show you what it looks like in practice? https://cal.com/dhruv-tandon/15min Dhruv 3. **Wait 2 days**, then check for a reply using (search for replies from the prospect's email in the sent thread). If the prospect replied, **stop the sequence**. Otherwise **send Email 2**: - Subject: "hours → minutes" - Plain-text style HTML body: Hey {{first_name}}, Most of our customers come to us with the same problem. Repetitive work that lives in spreadsheets and takes hours every week. Invoice reconciliation, lead enrichment, report generation, follow-up outreach. They describe it to Decisional. We build the agent. It runs on a schedule. They stop doing it manually. Happy to show you one live. 20 minutes, no deck. https://cal.com/dhruv-tandon/15min Dhruv 4. **Wait 2 more days**, then check for a reply. If replied, **stop**. Otherwise **send Email 3**: - Subject: "how Cummins did it" - Plain-text style HTML body: Hey {{first_name}}, One of our customers, a Cummins distributor, was manually pulling quotes and building reports every week. We turned that into an agent. Runs automatically now, no one touches it. If you've got something like that sitting on your plate, I'd love to show you how fast we can spin it up. https://cal.com/dhruv-tandon/15min Dhruv 5. **Wait 3 more days**, then check for a reply. If replied, **stop**. Otherwise **send Email 4**: - Subject: "closing the loop" - Plain-text style HTML body: Hey {{first_name}}, Dropping you one last note. If the timing isn't right or it's not relevant, totally fine. I won't keep pinging you. But if you've got a workflow that's eating hours every week and you want to see what an agent looks like for it, I'm an easy reply away. https://cal.com/dhruv-tandon/15min Dhruv **Formatting rules for all emails:** - Use plain-text style HTML with `

` for paragraph breaks (no `

` tags) - Make the cal.com link a clickable hyperlink: `https://cal.com/dhruv-tandon/15min` - Keep the tone casual and direct — no bold, no bullet points, no fancy formatting - Sign off with just "Dhruv" (no title, no company signature block) **Reply detection:** Before each follow-up send, search for emails from the prospect's address that are replies to the thread. If any reply exists, cancel the remaining sequence and do nothing further. **State management:** Use the platform state store to track sequence progress per prospect (keyed by email). Store the thread_id from Email 1 so follow-up reply checks can reference it.

Signed Up / Visited Email Sequence

Signed Up / Visited Email Sequence

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