**Lead Enrichment & Scoring Pipeline** — When a new lead email arrives, enrich the lead with company research, score it, push to HubSpot, and route alerts based on score. 1. **Trigger**: A new email is received in Gmail (lead inquiry or form submission notification). 2. **Parse Lead Info**: Extract the lead's **name**, **company**, **email address**, and **inquiry text** from the email subject and body. If some fields are missing, extract what's available and proceed — partial leads will receive a lower score. 3. **Research Company with Firecrawl**: Use to search the web for the lead's company. Look up **company size**, **industry**, **recent procurement activity**, **oil & gas relevance**, and **revenue indicators**. Then use Claude to synthesize the scraped results into a structured research summary. 4. **Score the Lead**: Use Claude to apply a scoring model (1–100 scale) weighting these factors: - **Industry fit** (O&G sector = highest weight) - **Company size** (larger = higher score) - **Inquiry urgency** (explicit procurement language, timelines) - **Procurement signals** (active RFPs, vendor searches, capital projects) - Partial/missing data should cap the score lower. Produce a **numeric score**, a **score breakdown by factor**, and **suggested talking points** for sales follow-up. 5. **Create or Update HubSpot Contact**: Search HubSpot for an existing contact by email using . If found, update the contact with enriched fields and the new score using . If not found, create a new contact with all enriched data using . Store the lead score in a custom property called **lead_score**, and enrichment notes in **description**. 6. **Route Based on Score**: - **Score > 70 (Hot Lead)**: Send a Slack alert to **[[PARAM:SLACK.channel]]** using with the lead summary, score breakdown, and suggested talking points for immediate follow-up. - **Score ≤ 70 (Nurture Lead)**: Log the lead in a Google Sheets spreadsheet called **"Lead Nurture Queue"** using with columns: Date, Name, Company, Email, Industry, Score, Inquiry Summary, and Research Notes. Create the spreadsheet using if it doesn't already exist (track the spreadsheet ID in persistent state).

HOT Lead Enrichment & Scoring Pipeline

HOT Lead Enrichment & Scoring Pipeline

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